
At the intersection of AI product ideas,
AI product strategy, and
GTM & commercialisation
“For a long time, technical people in the startup industry have made fun of ‘the idea guys’, people who had an idea and were looking for a team to build it. It now looks to me like they are about to have their day in the sun.”
- Sam Altman, OpenAI "The Gentle Singularity"
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Business Democracy's mission is to make high-level AI product thinking and go-to-market firepower accessible - not just to enterprise teams, but to anyone with the vision and ambition to build.
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We champion a future where:
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Non-technical founders can shape AI ideas into real products.
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Builders and dev teams can launch with commercial clarity.
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Early-stage companies can scale with investor-ready strategies and go-to-market confidence.
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We are here to provide visionaries with the tools and the confidence to set on their innovation journey by giving them the clarity, commercial edge, and systems thinking once reserved for those with VC playbooks and seasoned GTM teams.
About Business Democracy.
Business Democracy is a specialised AI adoption, product strategy and commercialisation consultancy at the intersection of AI innovation, product concept development, and go-to-market execution.
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We help visionary founders, technical builders, and SaaS teams transform big ideas into commercially viable, scalable AI products - bridging the gap between emerging technologies and business impact.
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We champion a future where access to commercial strategy, product thinking, and go-to-market expertise is no longer limited to the few. Because in the age of AI, ideas matter more than ever - and deserve the same firepower as code.
Why Us?
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A specialist network of AI fluent, commercially grounded, industry-embedded experts.
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Founder Filip Lung with 20+ years of SaaS, GTM, and sales leadership experience-upskilled in AI and supported by a group of experts in Tech, UX/UI and PM
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We speak LLMs, APIs, and RAG - but always translate them back to business outcomes.
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Not consultants. Co-pilots. We don’t just advise - we embed, collaborate, iterate, and help you develop.​
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We don’t theorise. We’ve done the work - now we help others do it faster.
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Builder-first. Enabler by principle. We believe in accessibility, clarity, and momentum - for visionaries, not just insiders.

Who We Work With
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We partner with:
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Non-technical founders with AI ideas but no clear product structure​
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​​​Technical builders who need go-to-market and commercial guidance
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Early-stage AI startups and SaaS teams preparing for scale or investment
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Consulting firms or corporates looking to future-proof offers with intelligent, AI-enabled workflows

Services

We help assess and transform AI ideas into product concepts and workflows tech teams can run with

We fine-tune your go-to-market approach for AI offerings, driving sales growth through targeted GTM

We bridge the gap between AI, innovation and market, accelerating success and ensuring agile launch
Clarify the problem. Shape the solution. Prioritise AI features that drive clear product value.
Working hands-on with founders to test ideas, define priorities, and get them market-ready
Building your sales team credibility by upskilling them on AI areas relevant to your business

